A real estate salesperson is more than just a salesperson. They act on your behalf as your agent, provide you with advice and guidance, and run a business – helping you buy or sell a home. While it is true that they get paid for what they do, there are other professions that provide advice, guidance and have a service to sell – such as Chartered Accountants and Lawyers.
The Internet has opened up a world of information previously unavailable to home buyers and sellers. The data on the listings for sale is almost up-to-date – but not quite. There are times when you need the most up-to-date information on what is being sold or for sale, and an agent is the only way to get it.
If you are selling a home, you will gain access to most buyers by being listed on the Multiple Listing Service. Only a licensed real estate agent who is a member of your local MLS can list you there – which will automatically list you on some of the major real estate websites. If you are buying or selling a home, MLS is your agent's best tool.
However, the role of an agent has changed over the past few years. In the past, agents were the only way for home buyers and sellers to access information. Agents are evolving now. Expertise and talent are becoming more important as today's home buyers and sellers are much more knowledgeable than in the past.
The real estate agent becomes more of a “guide” than a “salesperson” – your personal representative when buying or selling a home.